Grand Traverse Resort & Casinos Choose VizExplorer’s Solutions

October 11, 2022, Las Vegas – VizExplorer, the leading provider of casino analytics, has partnered with northern Michigan’s Grand Traverse Resort & Casinos for player development and marketing analysis programs at Turtle Creek Casino & Hotel and Leelanau Sands Casino & Lodge.

VizExplorer’s hostVizOps will give the casinos’ host teams a robust CRM tool with mobile access to player data, real-time notifications about player activity onsite, and automated task management to streamline communication with and development of valuable players.

CampaignViz simplifies player segmentation, streamlines campaign creation and analysis, and automates offer management and optimization––helping marketers save time and grow the effectiveness of their marketing activities.

“VizExplorer’s experience in the industry, expansive tool set, and outstanding reviews for support and service made them a clear choice to bring the best to our guests,” said Richard Bailey, CEO of Grand Traverse Resort & Casino. “Their functionality gives us the ability to execute our database marketing on a superior level.”

“We are excited to partner with Grand Traverse Resort & Casinos and to be part of their companies’ data strategy. Our tools will make it easy for their teams to unlock the full power of their data,” said David Patent, CEO of VizExplorer.

VizExplorer will attend the Global Gaming Expo held October 10-13 in Las Vegas. To request a product demonstration during the conference, visit www.vizexplorer.com/g2e-2022.

About VizExplorer

VizExplorer’s solutions transform your data into clear, actionable insights and revenue-generating recommendations. You can choose automation and/or deep data exploration. Viz tools have been recognized as best in class for years and help to maximize ROI for gaming operations, database marketing, and player development. Learn more at www.vizexplorer.com

About Grand Traverse Resort & Casinos

Owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians, Grand Traverse Resort & Casinos encompasses an array of premiere entertainment, dining, gaming, golfing, spa, meeting space, and hotel accommodations across three unique venues in North-ern Michigan. A top destination in Midwest travel, Turtle Creek Casino & Hotel offers more than 1,000 casino slot games, 25 table games, Caesar’s Sportsbook, over 130 guest rooms and suites, and outstanding restaurant options including Bourbons 72 premiere steakhouse. Visit TurtleCreekCasino.com.

On the west shore of Grand Traverse Bay, Leelanau Sands Casino is a much-loved scenic get-away, complete with 330 casino slot games, table games such as craps, roulette, 3-card poker, and blackjack, a bingo hall, casual dining, a showroom featuring national entertainment, and over 50 guest rooms and suites. Visit LeelanauSandsCasino.com.

Grand Traverse Resort and Spa showcase nearly 600 guest rooms and 900 acres of year-round entertainment and dining, recreation featuring three championship golf courses including the home of Jack Nicklaus’ “The Bear” signature course, award-winning Spa Grand Traverse, activities for individuals and families, and meeting and event space. Visit GrandTraverseResort.com.

VizExplorer Press Contact: press@vizexplorer.com

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“HostViz has been a great addition to our property. This tool allows Hosts to move beyond the traditional ‘great guest service’ and relationship-building initiatives, into a personalized guest service experience. Our individual Team Members feel more confident in their telesales attempts and are able to customize their approach for each individual guest. It also allows Hosts to conduct some of their own data mining and guides them along with their path of making sound strategic decisions, that maximize their individual ROI as well as the properties.”

“The VizExplorer team has proven their dedication to us from the start. Their knowledge of the industry, accessibility, and response time, ranging from guidance and training to technical support. They perform and follow through the same way we expect our Casino Hosts to do with VIPs.”

“VizExplorer is much more than a software solution. We have a huge VIP business and we rely on Viz both for growth and to help us delight our best customers. HostViz is an incredible tool that our teams use every day, but, honestly, the training, support, and continuous improvement that Viz brings to the table are what makes them indispensable.”

“We get tremendous value from the use of VizExplorer software and their team has become true partners that understand our business and our needs. With VizExplorer we have made decisions that have driven increased revenue and improved our guests’ experiences!”